Better Smiles

Branding · User Experience · User Interface
Collaborators: Andrew Puckett, Renegades Media
Better Smiles is an infrastructure being built by my creative agency, Renegades Media. I developed the branding; wordmark, logomark, iconography, typography, and color palette. User flow, wireframing, and the initial interface was designed by my agency-partner, Andrew Puckett. As there is a target audience of women aged 55 to 65, visual accessibility became an essential component in the overall user experience. I researched Web Content Accessibility Guidelines (WCAG), levels of accessibility compliance, and other rules; this was used to inform typography and color choices within the app.